The U.S. Food and Drug Administration (FDA)
recently approved the use of Truvia™ and PureVia™, zero-calorie sweeteners made
from the stevia plant, for use in foods and beverages. These newly approved
sweeteners are purified forms of stevia called rebaudioside A.
The stevia herb is native to Brazil and Paraguay. For more than 20 years,
stevia extracts have been sold as commercialized sweeteners in Japan and Brazil.
In the United
States, Coca-Cola Co.
and Pepsico are among the first companies to market new beverages containing
stevia. They are working with Cargill Inc. and Merisant Co.'s Whole Earth
Sweetener, respectively, to develop products made with the natural sweetener.
Both manufacturers have also developed tabletop versions of the sweetener.
This month, Coca-Cola launched Sprite Green®, a
reduced-calorie, sparkling beverage made with Truvia™. It is currently
available in New York and Chicago. Sprite Green® contains some natural
sugar and has 50 calories per 8.5 ounces. Coca Cola also plans to develop some
Odwalla® juices with the sweetener.
Pepsico launched three flavors of SoBe
Lifewater® (Fuji Apple Pear™, Black and Blue Berry™ and Yumberry Pomegranate™)
that contain PureVia™. In March, they also plan to release an orange juice
containing PureVia™ called Trop50®.
Aside from having no calories, stevia may also
have some health benefits. The herb has been widely used to treat diabetes in South America, and animal studies have shown promising
results. Human studies have reported decreases in blood sugar levels when
stevia was taken in healthy volunteers, but there is currently a lack of
conclusive evidence of effectiveness when used in patients with diabetes.
Additional research is needed in this area to confirm these findings.
In addition, stevioside, a natural plant glycoside in the stevia plant, has
demonstrated blood pressure-lowering effects. Despite evidence of benefits in
some human studies and support from laboratory and animal studies, more
research is warranted to compare stevia's effectiveness with the current
standard of care.
Reported side effects of stevia include muscle pain, muscle
weakness, dizziness, nausea and abdominal fullness. These effects resolved
after the first week of treatment. Higher doses of stevia may affect kidney
activity.
For more information about stevia, please visit Natural Standard's Foods, Herbs &
Supplements database.